September 25, 2022


NEW YORK–(BUSINESS WIRE)–Blue Apron (NYSE: APRN) introduced at this time a strategic partnership with Panasonic Shopper Electronics Firm, a world chief in creating progressive merchandise and options. By way of this collaboration, Blue Apron will supply prospects handy cooking choices combining choose recipes with quick and scrumptious strategies utilizing the Panasonic 4-in-1 Multi-Oven.

“We’re excited to introduce Panasonic as certainly one of our companions this 12 months. Their ardour for bringing handy and scrumptious options to kitchens across the nation is completely aligned with our plans to broaden selection and adaptability on our menu,” mentioned Dani Simpson, Blue Apron’s Chief Advertising Officer. “We proceed to search for methods to sustainably develop buyer engagement and retention charges, and we consider this partnership is yet one more piece that may assist us accomplish that.”

As a part of this partnership, Blue Apron has developed choose recipes on its Two-Serving menu that may be ready in Panasonic’s dynamic 4-in-1 Multi-Oven, which encompasses a Convection Bake Oven, Air Fryer, Inverter Microwave and a FlashXpress Broiler. With mixture cooking, prospects can obtain the textures and flavors a conventional microwave could not have the ability to obtain.

“Our prospects proceed to ask us for comfort within the kitchen, with out sacrificing nice high quality and recent elements,” mentioned John Adler, Blue Apron’s Vice President of Culinary. “By leveraging know-how in houses, together with Panasonic’s progressive equipment, we are able to proceed to make Blue Apron recipes simpler and sooner to organize for brand spanking new and current prospects alike.”

The choose Blue Apron recipes now embody different steps which were tailored to be used with the 4-in-1 Multi-Oven to boost the cooking expertise. For instance, Blue Apron prospects can use the air fryer characteristic to crisp prosciutto for an ideal topping to any dish, or the convection bake oven to shortly roast greens.

As well as, Panasonic’s 4-in-1 Multi-Oven is now accessible for buy on the Blue Apron Market. To be taught extra, go to cook dinner.ba/panasonicblog.

“Panasonic is dedicated to serving to prospects save time within the kitchen with out sacrificing high quality or vitamin. Blue Apron shares the identical core worth, forming a pure alignment between each firms,” mentioned Hiroko Watanabe, Panasonic’s Equipment Group Supervisor.

Blue Apron and Panasonic plan to collectively promote the partnership all year long. To be taught extra in regards to the Blue Apron and Panasonic partnership, go to cook dinner.ba/panasonicpartnership.

About Blue Apron

Blue Apron’s imaginative and prescient is “higher residing by higher meals.” Launched in 2012, Blue Apron provides recent, chef-designed recipes that empower house cooks to embrace their culinary curiosity and problem their skills to see what a distinction cooking high quality meals could make of their lives. By way of its mission to spark discovery, connection and pleasure by cooking, Blue Apron constantly focuses on bringing unimaginable recipes to its prospects, whereas minimizing its carbon footprint, decreasing meals waste, and selling range and inclusion.

About Panasonic Shopper Electronics Firm

Primarily based in Newark, NJ, Panasonic Shopper Electronics Firm is a division of Panasonic Company of North America, the principal North American subsidiary of Panasonic Company. One among Interbrand’s High 100 Finest International Manufacturers of 2021, Panasonic is a number one know-how accomplice and integrator to companies, authorities businesses and shoppers throughout the area. Panasonic Shopper Electronics Firm provides a variety of client options within the U.S. together with Dwelling Home equipment, Imaging together with the LUMIX model, Dwelling Leisure together with the Technics model, Private Care, Dwelling Monitoring and extra.

Ahead-Trying Statements

This press launch contains statements regarding Blue Apron Holdings, Inc. and its future expectations, plans and prospects that represent “forward-looking statements” throughout the that means of the Non-public Securities Litigation Reform Act of 1995. For this objective, any statements contained herein that aren’t statements of historic reality could also be deemed to be forward-looking statements. In some circumstances, you’ll be able to establish forward-looking statements by phrases reminiscent of “could,” “ought to,” “expects,” “plans,” “forecasts,” “anticipates,” “might,” “intends,” “goal,” “initiatives,” “contemplates,” “believes,” “estimates,” “predicts,” “potential,” or “proceed,” or the unfavorable of those phrases or different related expressions. Blue Apron has primarily based these forward-looking statements largely on its present expectations and projections about future occasions and monetary traits that it believes could have an effect on its enterprise, monetary situation and outcomes of operations. These forward-looking statements converse solely as of the date of this press launch and are topic to plenty of dangers, uncertainties and assumptions together with, with out limitation, the corporate’s potential to sustainably develop buyer and engagement charges, together with by the Panasonic partnership and different dangers extra absolutely described within the firm’s Annual Report on Type 10-Okay for the 12 months ended December 31, 2020 filed with the SEC on February 23, 2021, the corporate’s Quarterly Report on Type 10-Q for the quarter ended March 31, 2021 filed with the SEC on Could 6, 2021, the corporate’s Quarterly Report on Type 10-Q for the quarter ended June 30, 2021 filed with the SEC on August 3, 2021, the corporate’s Quarterly Report on Type 10-Q for the quarter ended September 30, 2021 filed with the SEC on November 9, 2021, and in different filings that the corporate could make with the SEC sooner or later. The corporate assumes no obligation to replace any forward-looking statements contained on this press launch on account of new data, future occasions or in any other case.



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