September 23, 2022


Rammohan Pal, a resident of Durg district in Chattisgarh, can recall June 9, 2019, very vividly; it was when his mom, who on the time lived in one other rural district in Uttar Pradesh, had fallen gravely in poor health and wanted speedy hospitalisation.

Nevertheless, the hospital refused to confess her till a Rs 20,000 deposit was put down — a typical prevalence in villages and small cities. Rammohan, who up till that time had used solely bodily money, discovered himself in a quagmire; travelling to his mom would take no less than a day, which resulting from her quickly deteriorating well being was an enormous danger. The native gramin financial institution had shut store for the day after working just for a couple of hours, and the following financial institution was no less than 80 kilometres away.

To Rammohan, June 9, 2019 was the day he nearly misplaced his mom. Damaged and defeated, it was solely when his native kirana shop-owner stepped in, requested him to convey his Aadhar card, shortly availed a pre-approved mortgage on his behalf, and helped him switch cash to the hospital digitally over a funds app inside a matter of seconds, that he felt he might breathe once more.

For Rammohan and numerous others like him, digital banking and fintech companies have been a lifesaving boon —  extra so after they present prompt companies comparable to cash switch and loans.

Whereas the likes of Paytm have been empowering lower-tier cities to change into extra financially savvy, it’s the corporations that particularly cater to the underserved communities that make a world of distinction.

One such startup is Spice Cash.

Based in 2015 by Dilip Modi, the fintech startup gives monetary companies to lower-tier cities, rural areas, and underserved communities. It additionally permits employment for them.

Spice Cash’s founder, Dilip Modi

Spice Cash works in two methods: 

  • It onboards the locals to its system, known as ‘Adhikaris,’ who, in flip, serve end-customers for his or her banking and monetary wants. 
  • It gives monetary companies comparable to cash switch, money deposit, mini ATMs, insurance coverage, and so on., to folks, together with the working class comparable to native merchants, retailers, agriculture staff, and migrants.

How Spice Cash permits monetary inclusion

At its coronary heart, Spice Cash goals to change into the largest digital service platform for rural India, and financially empower one crore rural entrepreneurs, Founder Dilip Modi tells YourStory.

Its enterprise mannequin appears to hinge on the precept of ‘belief’ —  the place it educates localites about its platform and indicators them on as its companions, or ‘Adhikaris.’

These Adhikaris change into Spice Cash’s representatives of their communities and allow folks to make use of the startup’s digital monetary companies. For the reason that Adhikaris are native residents, they have a tendency to have a greater grasp on what services work higher of their group. Actually, this additionally brings a way of belief among the many residents due to their private acquaintance with the Adhikari.

The system helps Spice Cash generate extra belief in micro-communities. It additionally helps the Noida-based startup maintain its finger on the heart beat of their particular wants.

“Entry to formal monetary companies is core to the event and progress of the Indian economic system and progress of the nation. The rationale there’s a hole in monetary companies is due to a scarcity of tailored options for the shoppers’ want in semi-urban and rural areas of India,” Dilip says.

“Our digital platform permits any next-door kirana retailer or an entrepreneur to start out working as a mini financial institution department and supply banking and digital companies to shoppers in semi-urban and rural India. The platform not solely helps Spice Cash Adhikaris to earn a dwelling, significantly through the pandemic but additionally helps non-tech-friendly shoppers in distant areas of the nation to leverage expertise to their profit,” he provides.

The platform —  obtainable on any browser and as an app on any Android telephone — presents assisted banking companies the place a buyer can avail any monetary service by interacting with somebody they know nicely. For the reason that Adhikari lives regionally, clients don’t need to journey too far and might avail Spice Cash’s amenities any time of the day.

All of the startup asks from the client is their Aadhar card and the title of their financial institution to entry a bunch of monetary companies — from cash withdrawals, transfers, loans, and money assortment, to invoice funds, recharges, and even insurance coverage shopping for.

“The thought is to be a one-stop answer supplier for all digital companies, presumably being supplied via an entrepreneur (Adhikari) to the end-customer,” Dilip says.

Prospects may make the most of the ancillary companies the platform presents comparable to journey ticket reserving and assisted ecommerce buying.

Creating monetary literacy

Throughout the onboarding course of, Spice Cash not solely teaches Adhikaris the best way to use the platform, but additionally educates them concerning the varied monetary merchandise that individuals can make the most of.

By disseminating very important details about services like insurance coverage, which Adhikaris go on to members of their communities, the startup helps increasingly more folks perceive the significance of proudly owning monetary merchandise that may, at time, even cushion them towards sudden and sudden money-haemorrhaging occasions.

Spice Cash’s Adhikaris additionally change into formal lenders to folks of their group that want loans, however at affordable rates of interest, in contrast to casual lenders that cost exorbitantly.

With extra merchandise comparable to financial savings accounts and healthcare merchandise, amongst others, slated for launch over the following few quarters and tailor-made to the wants of native communities, the fintech startup will assist create extra monetary literacy.

At current, Spice Cash — a unit of Digispice Applied sciences — caters to over 18,000 pin codes, 700 districts, and 5,000 blocks. It sees over 20 million transacting clients monthly on its platform, of which 90 p.c are from semi-urban and rural areas, belonging primarily to Bihar, Madhya Pradesh, Rajasthan, and Uttar Pradesh.

Since its inception, Spice Cash has seen almost 100 million clients use its platform.

Within the present monetary yr, the startup processed almost Rs 7,000 crore value gross transactions, on the again of over 4 crore transactions, Dilip says.

A worthwhile enterprise, which recorded a income of Rs 270 crore within the first half of FY2021, Spice Cash says it has no plans to increase globally. As an alternative, it’s laser-focused on serving semi-urban and rural India.

The corporate hasn’t raised exterior funding up to now. It’s mum or dad, Digispice Applied sciences has raised $4 million up to now.



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