October 2, 2022


  • We’re launching Fb Reels in additional than 150 nations for creators world wide to develop their communities.
  • To assist creators earn cash from Fb Reels, we’re increasing exams of overlay advertisements, beginning with banner and sticker advertisements.
  • New Fb Reels options embrace Remix, sharing to Fb Tales and extra.

At this time, we’re increasing the provision of Fb Reels for iOS and Android to greater than 150 nations throughout the globe. We’re additionally introducing higher methods to assist creators to earn cash, new creation instruments and extra locations to look at and create Fb Reels. 

Our Quickest Rising Content material Format

Watching video is half of time spent on Fb and Instagram, and Reels is our quickest rising content material format by far. We’re centered on making Reels one of the best ways for creators to get found, join with their viewers and earn cash. We additionally wish to make it enjoyable and simple for individuals to search out and share related and entertaining content material.

Since launching within the US, we’ve seen creators like Kurt Tocci (and his cat, Zeus) share authentic comedic skits, writer and Bulletin author Andrea Gibson provide a studying of their printed poetry, Nigerian-American couple Ling and Lamb strive new meals and dancer and creator Niana Guerrero do trending dances, just like the #ZooChallenge.

Screenshot of Reels on Facebook

Screenshot of Facebook Reels

Extra Methods to Earn Cash from Fb Reels

We’re creating a wide range of alternatives for creators to earn cash for his or her reels. Our Reels Play bonus program, a part of our $1 billion creator funding, pays eligible creators as much as $35,000 a month based mostly on the views of their qualifying reels. These bonuses have helped creators like Jason the Nice fund their reels creation and higher perceive what varieties of content material works on Fb. Within the coming months, we’ll increase the bonus program to extra nations, so extra creators can get rewarded for creating reels that their communities love.

Constructing on our deep expertise in serving to creators earn significant earnings from our monetization merchandise like in-stream advertisements and Stars, we’re additionally constructing direct monetization choices for Fb Reels via advert income share and fan assist. We’re increasing exams of Fb Reels Overlay Advertisements to all creators within the US, Canada and Mexico, and to extra nations within the coming weeks. We’re beginning with two codecs: banner advertisements that seem as a semi-transparent overlay on the backside of a Fb Reel, and sticker advertisements: a static picture advert that may be positioned by a creator anyplace inside their reel. These non-interruptive advertisements allow creators to earn a portion of the advert income.

Facebook Reels Ads

Any creator within the US, Canada and Mexico who’s a part of our in-stream advertisements program is robotically eligible to monetize their publicly-shared reels with advertisements. By mid-March, these exams will increase to creators in almost all nations the place in-stream advertisements can be found. Creators can study extra about overlay advertisements on our Meta for Creators weblog. We’ll additionally start testing Stars on Fb Reels within the coming weeks, so that folks can purchase and ship Stars whereas watching reels to assist creators. Each overlay advertisements and Stars are designed in order that as extra individuals view and have interaction with Reels on Fb, creator payouts can develop.

We’re additionally launching model suitability controls, together with Writer Lists, Blocklists, Stock Filters and Supply Experiences for Banner and Sticker Advertisements in Fb Reels in each area they’re obtainable, giving advertisers extra management over how their advertisements seem in locations they don’t think about appropriate for his or her model or marketing campaign. Moreover, we’ve been testing full-screen and immersive advertisements in between Fb Reels since October of final 12 months, and can roll them out to extra locations world wide over the approaching months. Similar to with natural content material on Fb, individuals can remark, like, view, save, share and skip them.

Extra Enhancing Options

Along with the options we introduced final 12 months, creators world wide will be capable of entry: 

  • Remix: Create your individual reel alongside an present, publicly-shared reel on Fb. If you create a Remix, you’ll be able to create a reel that features all or a part of one other creator’s reel. 
  • 60-second Reels: Make reels as much as 60 seconds lengthy.
  • Drafts: You’ll quickly be capable of create a reel and select to “Save As Draft” under the Save button. 
  • Video Clipping: Within the coming months, we’re planning to roll out video clipping instruments that may make it simpler for creators who publish reside or long-form, recorded movies to check totally different codecs. 

Create and Uncover Reels in New Locations

Over the approaching weeks, we’ll roll out the next updates to make it simpler to create and uncover reels in new locations:

  • Reels in Tales: You’ll be able to share public reels to Tales on Fb, making it simple to share favourite reels with pals and giving creators extra visibility and attain. You’ll additionally be capable of create reels from present public tales.
  • Reels in Watch: You’ll be capable of watch reels straight throughout the Watch tab and we’re growing instruments that can assist you create reels within the Watch tab as effectively. 
  • Prime of Feed: We’re including a brand new Reels label on the high of Feed so that you’ll be capable of simply create and watch reels in just some clicks.  
  • Advised Reels in Feed: In choose nations, we’re beginning to recommend reels that you could be like in your Feed from individuals you don’t already comply with.

We’re additionally exploring methods to make it simpler for creators to share Reels to each their Fb and Instagram audiences, reminiscent of crossposting. 

Yow will discover Fb Reels in Feed, Teams and Watch. When viewing a reel, you’ll be able to comply with the creator straight from the video, like and touch upon it or share it with pals.

Facebook Reels in Groups



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