September 25, 2022


On the onset of 2020, we launched Crew Panasonic at our annual convention throughout CES in Las Vegas. For us, it was a chance to have fun the seven ideas Panasonic Founder Kōnosuke Matsushita established over 100 years in the past to information the corporate because it grew and expanded. These are Contribution to Society, Equity and Honesty, Cooperation and Crew Spirit, Untiring Effort for Enchancment, Courtesy and Humility, Adaptability and, lastly, Gratitude.

Crew Panasonic options Olympic and Paralympic athletes Michael Phelps, Katie Ledecky, Sakura Kokumai and Lex Gillette. These world-class athletes don’t simply push themselves of their chosen fields of athleticism. Additionally they are dedicated to utilizing their abilities to enhance the world round them.

“For this marketing campaign, it wasn’t sufficient to easily work with celebrities,” mentioned Lauren Sallata, Chief Advertising and marketing Officer at Panasonic. “We have been on the lookout for model ambassadors who, together with their athletic prowess, shared our values and fervour for making the world a greater place.”

When it turned clear 2020 can be majorly disrupted by Covid-19, Crew Panasonic – together with their lifestyle, challenges and adversity – and our seven ideas turned a north star in these uncharted waters. Lex Gillette mirrored on these ideas to offer additional motivation throughout this era.



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