October 4, 2022


Help from the enterprise neighborhood is essential to the staging of the Video games and the operations of each organisation inside the Olympic Motion, together with funding, technical providers, and merchandise.

The Olympic Companions (TOP) programme is the best degree of Olympic sponsorship, granting category-exclusive advertising rights to the Summer season, Winter and Youth Olympic Video games to a choose group of world companions.

The programme – which was created by the IOC in 1985 – attracts among the best-known multinational corporations on this planet. By means of their assist, Olympic companions present the inspiration for the staging of the Olympic Video games and assist athletes from over 200 nations take part on the world’s largest sporting stage.

Advertising and marketing Programmes of the Organising Committees

Below the course of the Worldwide Olympic Committee (IOC), the Organising Committees (OCOGs) handle their very own complementary industrial programmes to assist the staging of the Video games. Contracts are negotiated straight by the OCOG and are usually restricted to the four-year Video games interval.

OCOG advertising programmes incorporate:

  • Olympic Video games sponsorship and suppliership programmes (non-competing product classes to the TOP Companions)
  • Olympic Video games ticketing programmes
  • Olympic Video games licensing programmes

Advertising and marketing programmes of the Nationwide Olympic Committees

Nationwide Olympic Committees (NOCs) handle native sponsorship programmes in non-competing classes to the TOP TOP Companions that additionally assist sports activities growth actions and the respective Olympic groups. These sponsorship programmes grant Olympic advertising rights inside the NOC nation or territory solely.

Olympic advertising programmes managed by the NOCs embody:

  • Nationwide Olympic sponsorship and suppliership programmes that function inside the house nation of the NOC
  • Nationwide Olympic licensing programmes.



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