September 25, 2022

Should you wanted any proof that the Panasonic digicam division is dying, then search no extra. Simply watch the Panasonic CES 2022 Press Convention. That presentation takes 54 Minutes lengthy specializing in B2B merchandise, and solely 5 Seconds devoted to the following LUMIX (GH6?). Furthermore, there’s no mentioning in any respect relating to its cinema lineup. R.I.P Digital camera Division?

Is Panasonic Abandoning its Cinema Camera Lineup (VariCam and EVA1)?
Is Panasonic Abandoning its Cinema Digital camera Lineup (VariCam and EVA1)?

Panasonic has crafted a really spectacular CES 2022 press convention, speaking about its enterprise, roadmaps, future improvements, and partnerships. As acknowledged by Panasonic North America: “Find out about thrilling developments in EV battery expertise, Immersive Experiences, Sensible Mobility, Battery & car efficiency administration, and new Way of life Expertise improvements for shoppers”. Nevertheless, since we’re a web based useful resource that’s devoted to overlaying improvements within the cinema world, we’ve searched after the juicy digicam data…And we discovered it. Sadly, from 54 minutes of detailed presentation, solely 5 seconds discuss with shopper imaging gadgets (0.15% from the entire deck), and that’s the following mirrorless.

Panasonic GH6. Image: Panasonic
Panasonic GH6. Picture: Panasonic

As for that digicam that shall not be named, we are able to guarantee you you’ll be releasing specs earlier than spring arrives.

Panasonic North America

The half within the Panasonic CES 2022 Press Convention that elaborates on the GH6, begins at minute 52. They’re a few footage, and an announcement that claims: “As for that digicam who shall not be named, we are able to guarantee you you’ll be releasing specs earlier than spring arrives”. Panasonic doesn’t wish to reveal the mannequin of the digicam. Nevertheless, it’s LUMIX for positive. It could be the GH6 (Panasonic’s subsequent mirrorless flagship). However, there’s no point out of the title of the mannequin or specs. It should be famous that Panasonic Japan has already issued an announcement that the discharge of its LUMIX GH6 mirrorless digicam has been delayed into 2022. Nevertheless, it turns to be delayed even additional. Let’s be reminded that this ‘flagship’ is meant to personal a brand new micro four-third sensor. You’ll be able to watch the Panasonic CES 2022 Press Convention beneath:

I used to be anticipating a digicam, however as an alternative, I received a microwave oven.

“I discover it a bit unusual that they spend the primary 39 minutes on all their B2B actions and solely the remaining quarter-hour on precise shopper electronics throughout a shopper electronics present,” says a commenter. “I used to be anticipating a digicam, however as an alternative, I received a microwave oven” complains one other. Additionally, one other commenter wonders in regards to the construction of the presentation: “Why does Panasonic insist on being the principle presentation at CES if they’re simply going to do that? They spend nearly the whole hour speaking about their company accountability, after which their B2B enterprise. After which just some minutes speaking about precise shopper merchandise?”. By judging from the CES deck, Panasonic invests solely a fraction of its assets in imaging gadgets, particularly cameras. That may represent a stable indicator that the corporate intends to promote that a part of its enterprise.

Panasonic VariCam. Picture: Danielle Payne
Panasonic VariCam. Image: Danielle Payne

A few month in the past, we wrote an article that demonstrates the thesis which Panasonic could be abandoning its cinema cameras (VariCam and EVA1). We introduced a number of indications for that assumption: The Varicam LT and EVA1 value drop, not updating the ‘Shot on Varicam’ journal, not updating the social channels, and extra. Be sure that to learn it right here (Is Panasonic Abandoning its Cinema Digital camera Lineup (VariCam and EVA1)?). Therefore, the current press convention strengthens the prediction that Panasonic slowly however firmly is getting out of the digicam enterprise.

Panasonic VariCam. Picture: Joe Gabriel.
Panasonic VariCam. Image: Joe Gabriel.

By connecting all of the dots, it clearly appears that R&D-ing cameras are removed from being Panasonic’s most important enterprise, nor any essential phase of the corporate. Sure, there’s most likely an MFT mirrorless on the horizon, nevertheless it could be the final digicam, no less than underneath Panasonic. The model (LUMIX) could be additional developed although. As for the cinema (Professional) division, it’s exhausting at this stage to see it develop.

Product Checklist

Right here’re the merchandise talked about within the article, and the hyperlinks to buy them from licensed sellers. 

  • Panasonic Cinema VariCam LT 4K S35 Digital Cinema Digital camera
  • Panasonic AU-EVA1 Compact 5.7K Tremendous 35mm Cinema Digital camera
  • Panasonic Lumix BS1H Field Cinema Digital camera

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