September 27, 2022

Panasonic Home equipment is taking a look at exporting automated cookers from India to Europe and Oceania in 2019 as part of its growth plans.

Hidenori Aso, Managing Director, Panasonic Home equipment India Firm Restricted, stated the corporate is trying to begin off with the UK or France, Italy and Australia in 2019, and increase into Africa.

Panasonic Home equipment at present exports rice cookers to 44 nations, which embrace Japan. “I feel it’s the first time in historical past that the made in India equipment is marketed within the Japan. So we will probably be exporting to Japan as a substitute of claiming that our product is made in Japan,” Aso acknowledged. Their first cargo to Japan was despatched in September.

Requested concerning the impact of the depreciating rupee on the export plans, Aso stated, “With regards to Panasonic Home equipment India, a significant enterprise is from the exports, so the present situation may be very beneficial for exports.”

Panasonic Home equipment (PAPIN) was established in 1988 for manufacturing, importing, advertising and marketing and promoting kitchen and small home home equipment. Panasonic marked its entry into India with the rice cooker.

Approach ahead

The income accrued from the export of rice cookers manufactured in India will drive half of the income of their deliberate export goal of ₹100 crore from India over the subsequent three years.

“We imagine the demand of rice cookers in India will enhance. There will probably be a requirement from nations in Africa,” stated Aso. Panasonic Home equipment’ present plant capability in India is 1.43 million models and it’s taking a look at rising this to 2.1 million models within the subsequent 5 years, for automated cookers, mixer grinders and moist grinders.

“We’re additionally planning to herald some new blenders within the Indian home market-the tumbler sort of blenders-which is for the well being aware folks,” he added.


With regards to challenges, Aso identified that as a result of they’re the one producers of small home equipment in India, they face numerous competitors from China, with their manufacturers bringing in cheaper merchandise.

“I feel we have to encourage manufacturing inside India the place small home equipment are manufactured in India and sure legal guidelines are required to guard the customers when it comes to security,” he stated.

Going ahead, Aso stated that Panasonic Home equipment is planning to have a look at merchandise which may be put to a number of makes use of and can have the ability to cowl two or three necessities.

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