December 2, 2022


To mark Worldwide e-waste Day, Panasonic India introduced the second version of its consciousness marketing campaign #DiwaliWaliSafai on accountable disposal of e-waste. In line with Central Air pollution Management Board report 2019-2020, India generated 1,014,960 tonnes of e-waste, which is the third-largest after China and the US. #DiwaliWaliSafai marketing campaign is an endeavor by Panasonic to sensitize shoppers  across the rise of e-waste and the necessity for its accountable assortment, disposal, and recycling. 

The marketing campaign is centered across the ritual of festive cleansing, an vital and customary observe in each family,throughout Diwali. Whereas shoppers get busy with celebrations, shopping for new gadgets, they normally don’t take note of disposalof their outdated electronics safely. With #DiwaliWaliSafai, Panasonic is urging everybody to proactively turn out to be energetic brokers of change and make this Diwali greener by responsibly disposing their e-waste.Panasonic can be providing freed from price house pick-ups for giant home equipment in addition to help in figuring out closest assortment centres. 

Commenting on the marketing campaign, Ms. Ritu Ghosh, Head, Company Affairs & CSR, Panasonic India stated, “At Panasonic, by way of Harit Umang – Pleasure of Greenprogramme, our fixed endeavoris to nurture theecosystem by harnessing sustainable practices, imparting information and inculcatingresponsible environmental conduct by way of energetic engagements with shoppers andcommunities.#DiwaliWaliSafai is a manifestation of this perception, to unfold consciousness on the significance of responsiblee-wastedisposal because it is step one in the direction of accountable e-waste recycling.” 

As a part of #DiwaliWaliSafai marketing campaign, Panasonic is operating a fascinating contest on its social media handles, encouraging shoppers to share selfies with the e-waste they’re disposing responsibly this Diwali; whereby fortunate contributors stand an opportunity to win Panasonic house equipment together with LED TV, Washing Machine, Air Conditioner, Fridge, Microwave, Vacuum Cleaners and grooming kits. The competition is dwell until 24th October 2021. 

Mr. Shirish Agarwal, Head – Model and Advertising and marketing Communications, Panasonic Indiasaid, “We launched the #DiwaliWaliSafai marketing campaign final yr and obtained actually constructive response which inspired us to carry it again this yr. The intention is to make #DiwaliWaliSafai into our flagship marketing campaign to drive consciousness on accountable disposal of e-waste through the festive season. Final yr we reached out to twenty million consumersthrough our digital platforms and are hoping to maintain the momentum going this yr as nicely.”

 

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