December 8, 2022


This Kids’s Day initiative concerned the sport for good- Panasonic Constructing Blocks, the place gamers donated their gaming efforts to contribute in direction of the collective purpose of 1 million factors

When a model is set to work in direction of a trigger, the marketing campaign usually entails crowdfunding or donation in form. What if the viewers can donate their gameplay to assist create a greater world for youths? Exploring this noble thought, Panasonic India made probably the most of their viewers’s core curiosity of gaming and invited all to #PlayForABetterWorld.

This Kids’s Day initiative concerned the sport for good- Panasonic Constructing Blocks, the place gamers donated their gaming efforts to contribute in direction of the collective purpose of 1 million factors. As soon as this purpose was achieved, Panasonic India donated its full vary of home equipment to the youngsters of India’s three wonderful child-welfare NGOs- Salaam Baalak Belief, Khushii Basis and SOS Kids’s Villages India.

The model has at all times believed in creating tech for good, and therefore built-in gaming of their trigger advertising marketing campaign to construct higher lives for underprivileged children. Everybody unleashed their enjoyable selves to construct stacks of blocks, and finally extra comfy circumstances for these children. With its philosophy of ‘A Higher Life, A Higher World’, Panasonic India has set an unimaginable instance for all on the way to evoke empathy and pleasure on the identical time.

Panasonic India strongly believes that each baby deserves care, and therefore tried to supply the much-needed consolation by way of its varied home equipment. Because the pandemic has posed the difficulty of inequal entry of sources much more gravely, it has develop into crucial for manufacturers to consider artistic methods to contribute in direction of a greater world. We hope to see extra such game-changing campaigns as step into the brand new yr.



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