December 9, 2022


Panasonic has launched new fashions of washing machines and fridges.

Panasonic India, a number one diversified know-how firm, introduced the enlargement of its residence equipment section, with the launch of 43 new fashions of fridges and 24 new fashions of washing machines forward of the festive season. Loaded with technology-rich options, the brand new fashions lengthen enhanced consolation and comfort to the on a regular basis lives of shoppers. The washing machines fashions vary from 7kg to 13.5kg capability, beginning at INR 10,000 and fridge fashions vary from 260 litres to 601 litres beginning at INR 13,200, and can be found in any respect Panasonic model retailers, giant format stores throughout the nation and on-line platform Amazon.in. 

The brand new fashions of washing machines and fridges have been developed after fastidiously understanding the Indian client necessities and preferences. As per Panasonic’s client insights 2021, there’s a important rise in choice for hygiene /health-oriented merchandise adopted by good options comparable to Wi-fi, App-based home equipment. At this time, shoppers are searching for home equipment that supply high-value proposition to their purchases within the type of consolation, hygiene and sturdiness.

Speaking about altering client behaviour, Mr. Fumiyasu Fujimori, Divisional Head, Shopper Gross sales Division, Panasonic India, mentioned, “Shopper pursuits are on the core of each resolution we make at Panasonic. We carefully research their evolving wants and shopping for behaviors, channelizing the insights to innovate merchandise that supply them the most effective worth proposition. The idea of ‘residence as the brand new hub’ is right here to remain, compelling shoppers to improve their dwelling areas to make sure consolation and security. We’re delighted to strengthen our residence equipment section forward of this festive season, and count on to take care of 25% progress momentum all through the season.”

Talking in regards to the new launch, Mr. Sandeep Sehgal, Enterprise Head – Residence Home equipment, Panasonic India, mentioned, “The previous one yr has evoked a way of significant purchases amongst shoppers. Panasonic’s client insights 2021 signifies that 15% shoppers are keen to improve their present home equipment with security, sturdiness and power effectivity being key drivers for buy. Shopper are additionally choosing home equipment which might be excessive on aesthetics –  designed to enrich their life-style. Our new fashions are consistent with client wants and produce effectivity and luxury to their day-to-day lives.”

He additional added, “Our newest 13.5kg flagship top-load washer with inverter know-how and built-in heater gives a sanitized washing expertise catering to the hygiene facet. The brand new vary of 260-601L fridge fashions comes geared up with Panasonic proprietary AI – Econavi know-how which mixed with Inverter know-how supplies optimum cooling and upto 49% energy saving.”

Trying on the client’s rising demand for hygiene/well being oriented merchandise, Panasonic has launched big selection of washer fashions with in constructed heater, and AG Clear/Blue Ag+ in big selection of fridge fashions, which may eradicate 99.9% germs. The festive launches embrace 20 new fashions of prime load washing machines and 4 semi-automatic washing machines together with 31 new fashions of frost free fridges and 12 new fashions of direct cool fridges. The brand new fashions are available in ergonomic designs and different color choices, with distinctive AI enabled Econavi Expertise. This know-how in washing machines helps save 20% water and upto 20% electrical energy consumption whereas in fridges, it supplies optimum cooling and upto 10% further power financial savings.

To additional add to the festive cheer for shoppers, Panasonic launched Festive Grand Delights gives with a spread of promotional gives, prolonged warranties, bundled gives and engaging client finance gives throughout our product classes



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