“In 4 years’ time of producing the product, we’ve got achieved greater than 5 per cent market share within the washer phase. At the moment, the business dimension of this phase is roughly 5 million models. Within the washer phase, we’re aiming to attain 10 per cent market share within the FY2017-18,” Panasonic India House Home equipment Head Gaurav Minocha informed PTI.
At the moment, the washer phase is rising at 20 per cent wherein fully-automatic washing machines are rising greater than 20 per cent and semi-automatic washing machines are rising greater than 15 per cent.
The tier II and tier III cities contribute nearly 40 per cent to the overall sale of washing machines.
The corporate witnessed decrease washer gross sales in November and December as a result of demonetisation however Minocha mentioned the state of affairs has began to normalise from January.
“We noticed low variety of gross sales within the month of November and December as a result of demonetisation, however washing machines nonetheless contributed 10 per cent to the overall Panasonic turnover in India,” he mentioned.
The Japanese shopper electronics main goals to clock a income of Rs 10,800 crore this fiscal, in comparison with Rs 8,700 crore that it had posted final fiscal.
Panasonic India presently manufactures 5 lakh high load washing machines and plans to scale it as much as 8 lakh within the close to future.
The corporate lately launched 13 fashions of fully-automatic high loading washer sequence FoamPremia within the nation and Minocha mentioned they intention to seize 15 per cent market share within the high load washer class in monetary yr 2017-18.