Panasonic’s director has printed a letter stating that the corporate has no plans to unload the Lumix digicam enterprise.
Within the letter, Yosuke Yamane – director of Panasonic’s Imaging Enterprise Unit – additionally declared that it the producer is dedicated to rising the full-frame and Micro 4 Thirds digicam sequence, and after the Panasonic GH5 II (opens in new tab) and Panasonic GH6 (opens in new tab) it intends to carry out much more spectacular merchandise.
Printed on Panasonic’s channel on Chinese language social media community Weibo, the letter (opens in new tab) lists three succinct factors (translated by (opens in new tab) Mirrorless Rumors):
1) No intention to promote the Lumix enterprise
2) We’re dedicated to develop each the FF and MFT format
3) After the GH5 II and GH6 we’re dedicated to launch extra spectacular merchandise
We first heard chatter that Panasonic would possibly promote the Lumix aspect of the enterprise in September 2020, when the transfer was speculated by YouTube duo Tony and Chelsea Northrup. Again then it appeared like there was 2021 doom (opens in new tab) in retailer for Panasonic, which offered fewer cameras than Olympus regardless of releasing the excessive efficiency and comparatively inexpensive Panasonic S5 (opens in new tab).
In Could 2021 it was reported once more that Panasonic might exit the digicam enterprise identical to its Micro 4 Thirds compatriot Olympus. In an article posted on Diamond On-line (opens in new tab) and shared by Picture Rumors (opens in new tab), Panasonic formally introduced it could be present process a “main organizational restructuring” and outsourcing TV manufacturing to TCL in China.
When the rumor first broke in 2019 that Olympus could be promoting its digicam division, an official spokesperson from Olympus was fast to squash it. In an announcement issued to Photofocus (opens in new tab) in November 2019, Olympus mentioned, “For Imaging, nevertheless, we presently have np plans to promote the enterprise. The duty is subsequently to stabilize and strengthen its market place.”
Simply over two years later in January 2021, Olympus accomplished the switch of its Imaging enterprise (opens in new tab) to OM Digital Options.
Whether or not or not the Panasonic rumor seems to be true is but to be seen. Panasonic has assured us through on Chinese language microblogging web site, Weibo (opens in new tab), they haven’t any intention to promote the enterprise. Nonetheless, it solely took Olympus two years between confirming it wouldn’t promote and finishing the sale switch to OM Digital Options.
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