Panasonic’s new ESL, digital signage options to drive retail effectivity & gross sales
By Retail4Growth Bureau |
December 06, 2021
Panasonic India’s new Digital Shelf Labelling (ESL) and Digital SignEdge 2.0 options have been designed to extend operational efficiencies for retailers and enterprises; whereas driving the sustainability agenda.
Panasonic India has introduced the enlargement of its Digital Shelf Labelling (ESL) and Digital SignEdge 2.0 options which were designed to extend operational efficiencies for retailers and enterprises; whereas driving the sustainability agenda. The superior, upgraded ESL Answer will supply retailers extra management over real-time pricing whereas bringing vital service enchancment and retailer operation effectivity. Utilizing ESL, retailers would be capable to obtain increased efficiencies with automated operation modules, cut back vital uncooked materials and repair prices by changing paper with digital know-how, making it an environmentally pleasant and sustainable observe. However, Digital SignEdge (SDN)2.0 answer helps retailers and house owners of digital screens supply flexibility, management, and cost-effective means to promote their digital promoting house to a bigger viewers in addition to acquire further commercial revenues.
Commenting on the launch, Vijay Wadhawan, Director, Methods Options Division, Panasonic India stated, “Within the post-pandemic period, purchasing habits have modified drastically. Shoppers have change into digital-savvy and are searching for options which might be contactless, tech-enabled, and interactive. Due to this fact, right this moment enterprises are taking a look at good options that permit them to speak straight with prospects whereas preserving them engaged on the shops. With that in thoughts, we at Panasonic, have launched the upgraded ESL and Digital SignEdge 2.0 options for retailers and digital display screen house owners, to raise their total buyer expertise and assist drive gross sales for them. These skilled, interactive show options have already confirmed their efficacy and are at present being utilized by retailers, Fast Service Eating places (QSRs), DOOH, and automotive gamers to call a couple of. Moreover, these show options have resulted in a big discount of paper utilization permitting companies to spice up operational effectivity and revenue margins whereas making certain long-term sustainability.”
The newest model of ESL is an end-to-end answer for giant retail chains throughout the nation and assists in altering the grasp as effectively retailer value on the system, making certain safe knowledge switch, monitoring product data, and conserving power by seamless promotional pricing adjustments for perishable items. The Wi-Fi enabled answer is available in eight sizes from 1.5 inches to 10.2 inches, with the introduction of two new show sizes 2.6 inches and 10.2 inches with a strong battery life span that may final for 8 years on a median of two updates each day. Panasonic’s ESL is available in two coloration combos – the Black, White & Crimson variant in addition to the Black, White & Yellow variant.
Panasonic’s Digital SignEdge (SDN) is an end-to-end Digital Out-of-Dwelling (DOOH) promoting answer, offering retailers and house owners of digital screens a brand new platform that brings versatile, managed and cost-effective means to promote their digital promoting house to a bigger viewers. Developed at Panasonic’s India Innovation Centre (IIC), SDN answer helps digital display screen retailers and house owners to achieve out to advertisers for promoting their DOOH areas in real-time by a web based platform, develop their attain to advertisers in a number of areas, profit from dynamic pricing and revenue from measurement metrics primarily based on commercial slot gross sales. SDN 2.0 comes with an built-in advert platform that helps generate further promoting revenues for enterprises. These options guarantee full buyer privateness whereas offering a aggressive edge to companies.