December 9, 2022


New Delhi: Bollywood actor Sonu Sood on Friday introduced the launch of a B2B tech platform Journey Union to assist 1000’s of small companies and brokers within the journey and tourism section.

The platform will assist journey brokers serve the wants of rural prospects at each district, block and gram panchayat stage. It has been launched in partnership with Dilip Kumar Modi’s agency Spice Cash (a part of Spice Group) a rural fintech agency and Sonu Sood who can be the director of Journey Union.

Sood stated that throughout the lockdowns he had first-hand expertise of the challenges that rural Indians face relating to journey in addition to the struggles of small enterprise homeowners. In keeping with him, the agricultural journey sector has been unorganised for a very long time, with hardly any participant focusing solely on Bharat.

“Journey Union goals to create a close-knit group of journey brokers as Journey Union Members, and pave new paths of self-employment and self-reliance alternatives for these becoming a member of the community. Journey Union will permit rural journey brokers to cater to all their prospects’ journey wants simply and empower them with excessive margins,” he added.

Journey Union will cowl companies throughout airways, railways, inns, wholesalers and aggregators making it the super-aggregator platform to satisfy the journey wants of the agricultural residents. It will likely be a member-only platform with no onboarding price. The enterprise mannequin of the platform is commission-based. The platform will leverage the 5 lakh retail companions of the Spice Group.

“We get the online charges (B2B charges) from all suppliers and we go them on to the journey agent. There’s no added mark up on that. What we earn is predicated on the enterprise volumes we do which is named Productive Hyperlink Bonus (PLB) on the finish of month, quarter and yr. On the transaction stage, there’s nothing (mark up or comfort price) from our aspect or suppliers in order that brokers get the very best price. Nonetheless, they’ll go forward and cost service cost primarily based on his relationship with the shopper,” stated Dilip Modi, founder, Journey Union.

The platform has additionally rolled out its first model marketing campaign ‘Khulenge Naye Raaste’ that includes Sood who simplifies the entire strategy of utilizing the app.

The model movie shall be promoted on digital and social media platforms, adopted by activations throughout journey brokers, pan India.

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