December 9, 2022


 Sonu Soon in Spice Money's new campaign.
Sonu Quickly in Spice Cash’s new marketing campaign.

Spice Cash, the agricultural fintech firm, has rolled out its first-ever mass model marketing campaign titled ‘Spice Cash Toh Life Bani’ that includes its model ambassador Sonu Sood. The marketing campaign brings forth the corporate’s imaginative and prescient to financially and digitally empower rural entrepreneurs throughout the nation.

Curated by Guava Inventive Options and produced by Helpful Rubbish Creations, the marketing campaign depicts how the model goals to revolutionise the Indian hinterlands with two emotional movies. The primary movie imagines the expansion potentialities in rural India and their goals of self-sufficiency turning into a actuality with Spice Cash.

The second movie portrays the corporate’s zero funding enterprise initiative by way of a puppet present with Sonu Sood spelling out the methods through which the corporate is opening up earnings avenues for the unemployed within the Indian hinterlands.

Watch the movies right here:

The movies are solely being run on digital and social media platforms contemplating the model’s perception in being digitally related. The marketing campaign might be additional supported by out of doors and retail activations in cities and villages throughout the nation.

Kuldeep Pawar, head of selling, Spice Cash, mentioned, “Our new marketing campaign, ‘Spice Cash Toh Life Bani’, highlights the corporate’s imaginative and prescient to create rural entrepreneurs with zero funding. Consistent with the marketing campaign thought, the TVCs aptly seize how Spice Cash is making life less complicated, higher, and happier for the agricultural shopper.”

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Vikisha Mehta, chief artistic officer and managing director, Guava Inventive Options, mentioned, “We had the enjoyment of partnering with none apart from Sonu Sood as a model chief to magically create the model technique Spice Cash Toh Life Bani. It’s not solely aligned with this imaginative and prescient of the model, but additionally re-iterates it in a fashion that’s easy but eloquent and sticky. The important thing consideration for the marketing campaign was to make sure fast reference to the goal group by way of a easy story and speedy consciousness to drive for the provide efficiency.”



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