September 25, 2022


ENGLEWOOD CLIFFS, N.J., Dec. 14, 2021 /PRNewswire/ — LG Electronics (LG) right this moment unveiled a energetic video that includes John Legend, the award-winning artist and new LG SIGNATURE model ambassador, to kick off LG’s participation in CES 2022. Set to the theme The Higher Life You Deserve, the roughly 30-second teaser video invitations company to LG World Premiere on January 4 at 8 a.m. (PST), LG’s official announcement occasion at CES.

Singing to his particular vacation tune, You Deserve It All, Legend invitations everybody to hitch LG at CES to expertise the improvements that allow them to stay the higher lives they deserve. At its first LG World Premiere, LG followers and followers who go to LG’s CES web site and world YouTube channel will see and listen to in regards to the firm’s imaginative and prescient for shifting ahead to fulfill the newest life-style challenges.

In keeping with the brand new format of CES for 2022, LG is combining bodily and digital parts to ship a brand new expertise to interact extra individuals globally. Using superior digital and augmented actuality applied sciences, LG’s plan is to seamlessly join guests in Las Vegas in addition to all over the world to expertise the distinctive advantages of its newest improvements and the singular imaginative and prescient that unites all of them.

“Right now’s customers should stay simpler, extra fulfilling lives and that is what drives LG to innovate each single day,” mentioned Lee Jeong-seok, head of LG Electronics’ World Advertising and marketing Middle. “We stay up for exhibiting at CES how LG could make that attainable, how life will be made higher even with the challenges all of us face each day.”

All are invited to expertise LG World Premiere for themselves by visiting www.LG.com/CES2022 on January 4 starting at 8 a.m. PST.

About LG Electronics USA
LG Electronics USA, Inc., based mostly in Englewood Cliffs, N.J., is the North American subsidiary of LG Electronics, Inc., a $56 billion world innovator in expertise and manufacturing. In the US, LG’s concentrate on Innovation for a Higher Life is exemplified by a variety of revolutionary house home equipment, house leisure merchandise, cellphones, business shows, air-con techniques, photo voltaic vitality options and car elements. The “Life’s Good” advertising theme encompasses how LG is devoted to individuals’s happiness by exceeding expectations right this moment and tomorrow. LG is a 2020 ENERGY STAR® Associate of the Yr-Sustained Excellence. www.LG.com.

SOURCE LG Electronics USA



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