October 6, 2022

YouTube’s Chief Product Officer Neal Mohan reveals that creators will quickly have new methods to monetize Shorts, livestreams, and common movies.

This info was introduced at this time as a part of an inside have a look at YouTube’s roadmap for 2022, which additionally consists of particulars about new options and modifications to the viewing expertise.

Right here’s extra about what YouTube has deliberate for creators and viewers this yr.

New Monetization Capabilities For YouTube Creators

YouTube Shorts

Presently, creators can generate income from YouTube Shorts by way of the Shorts Fund.

The Shorts Fund is offered to all creators, even those that aren’t eligible to monetize common movies.

YouTube plans to proceed working the Shorts Fund and introduce further methods for creators to earn income from short-form movies.

Within the coming months, YouTube will begin testing methods for creators to make branded shorts content material by way of BrandConnect.

Tremendous Chats from YouTube’s livestreams are coming to Shorts, which permits viewers to buy highlighted messages.

As a part of a better effort to show YouTube right into a purchasing vacation spot, the flexibility to Store immediately from a Brief will likely be examined as effectively.

YouTube Dwell

Creators will quickly give you the chance to make more cash whereas streaming dwell on YouTube.

YouTube plans to provide customers the flexibility to buy gifted channel memberships for different livestream viewers.

This will likely be much like how customers on Twitch can present paid subscriptions to different customers throughout a stream.

Gifted channel memberships are already being examined with a restricted variety of YouTube channels, and can roll out extra broadly within the coming months.


Web3 opens new monetization alternatives for YouTube creators by means of applied sciences like blockchain and NFTs.

For instance, creators can provide followers verifiable methods to personal distinctive movies, images, artwork, and extra.

Mohan says there’s loads to think about on this space, so it could be a while earlier than we see these new applied sciences added to YouTube.

Different New Options For YouTube Creators

Do Extra With Remixes

Constructing on a characteristic launched final yr that lets creators remix audio from movies throughout YouTube, new capabilities are within the works that may permit creators so as to add extra to remixed content material with video results, modifying instruments, and extra.

Reply To Feedback With A Brief

In a characteristic much like TikTok’s video replies, YouTube Shorts creators will quickly be capable to reply to particular person feedback by making a Brief.

Collaborative Livestreams

YouTube plans to introduce collaborative livestreaming, which can permit a number of creators to go dwell collectively.

collab streamingScreenshot from weblog.youtube/inside-youtube, February 2022.

New Insights In YouTube Studio

Creators will quickly have entry to new insights in YouTube Studio to assist information their content material creation technique. The insights will make the most of YouTube and Google’s knowledge units to assist creators to higher perceive viewer demand to allow them to generate concepts for upcoming movies.


With out revealing something particular, Mohan says YouTube is working creating immersive experiences for customers within the metaverse. This initiative will likely be targeted on gaming content material to begin with, as YouTube works on methods to show digital worlds right into a actuality.

For extra on what YouTube has deliberate for 2022, see the total announcement from Mr. Mohan.

Supply: YouTube Official Weblog

Featured Picture: Mehaniq/Shutterstock

Supply hyperlink